Social operations for product teams
Plan, approve and publish social content
from one workspace
Marketing OS turns research, product knowledge and performance signals into reviewable content for TikTok, Instagram and YouTube. Every post remains under the account owner's control.
Clear control at every stage
Know what will publish, where it came from and what happened next.
Review before release
Inspect the storyline, inspiration, caption and rendered media before delivery.
Platform native media
Deliver vertical videos, TikTok photo posts and Instagram carousels in their native formats.
Owner controlled access
Connect through provider authorisation, choose account settings and disconnect when needed.
Performance learning
Bring delivery and engagement signals back into the next planning cycle.
Every post starts with evidence, stays reviewable and reaches the right account with your approval.
The publishing workflow
From authorised account to measured post in three clear steps.
Connect an owned account
Use the provider's official authorisation screen. Marketing OS stores access tokens securely and never requests a social password.
Plan and approve
Review the destination account, privacy choice, storyline, caption and media. Edit or hold anything that does not fit.
Publish and learn
Send the approved post, track its delivery state and use available performance data to improve the next plan.
TikTok publishing controls
User intent stays visible from connection through delivery.
The TikTok integration queries the authorised creator, presents the available privacy choices and sends only the media and settings selected for that account. Publication status remains visible after delivery.
Questions
What reviewers and users need to know.
What is Marketing OS?
Marketing OS is a web application for independent product teams that plan, review, publish and measure social content from one workspace.
How does TikTok connection work?
A user connects an owned TikTok account through the official TikTok authorisation flow. Marketing OS never asks for or stores a TikTok password.
Does Marketing OS publish without user control?
No. Users can inspect the storyline, media, caption, destination account and privacy choice before delivery. Automated schedules are created and controlled by the account owner.
Which TikTok formats are supported?
The workflow supports vertical video and native photo posts. Media is validated before it enters the publishing queue.
Can a connected account be removed?
Yes. Users can disconnect a social account and can request deletion of associated account data through the contact address in the privacy policy.
Who can use the product?
Marketing OS is currently available by invitation to independent operators and small product teams while provider integrations complete review.
One workspace, visible decisions